Pillar content is a comprehensive, authoritative piece of content that serves as the main hub for a specific topic on your website or digital platform.
It is typically a long-form page that provides an in-depth overview of a broad subject and links out to more specific, related content, known as cluster content or subtopics.
Pillar content is the backbone of a strong content strategy, serving as the central hub for your most important topics and supporting both user experience and SEO. By organizing your site around well-crafted pillar pages and their related cluster content, you can establish authority, improve search rankings, and create a more engaging experience for your audience.
Pillar Page
Content Pillar
conerstone content
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